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Why Buy With Us?

1) We have gained a reputation for doing right by people because we esteem customer service and honesty above everything else. We are a small family business (father, mother, daughter) raised in the jewelry industry who learned the value of setting yourself apart with integrity from a young age.
2) We carry the absolute best variety of diamonds on the market including the least expensive to the most valuable in lab grown and mined. We can source very inexpensive diamonds or take you immediately to the best of the best! 
3) We feature a private collection of diamonds exclusively invented by us designed around GIA / AGS ASET results for maximum precision which produces ideal light performance. The reason why we have taken the matter of cut quality to this level is because it is the single most important determining factor for the uncompromised beauty of your diamond. 
4) If you have us outsource your diamond, we have a vetting service that cannot be matched. This includes:
  • Clarity: We ensure that there are no surface breaching inclusions that could compromise their structural integrity such as imperfections on the girdle. We ensure that there are no visible black carbon inclusions within the diamond. We asses for internal graining / stria which is common amongst LG diamonds.
  • Color: We examine for shades of color outside of the normal range such as brown or gray. In LG diamonds we evaluate if there is an over blue hue.
  • Cut: We scan the diamond in on the same technologies that major labs like GIA use for determining facet measurements and cut grade. At the same time, we lease both GIA and AGS, proprietary software that plugs into our hardware giving us the ability to determine the GIA cut grade as well as AGS light performance on any diamond we assess.