Why should you want to buy with us over the hundreds of other choices out there?
#1) We offer the most details in regard to the diamond's quality.
Since most people walking into this purchase are new to diamonds, we want to educate you on what you are getting. In something that costs this much, you should be confident that you are making the best possible choice within your parameters. So, what we do is provide you with both practical and critical analysis of the diamond. Whether you are buying something we have in stock or having us outsource a diamond for you, this is a shortlist of what we do:
Inspection for surface breaching inclusions that could compromise structural integrity.
Inspection of color gradation, i.e. slight brown hue/over-blue, particularly in HPHT grown diamonds.
Inspection for internal graining and stria, particularly in CVD grown diamonds.
Inspection of light performance via technologies used by AGS & GIA labs.
V360 high magnification video.
4K HD video under natural daylight, direct sunlight (if we have sun), office light and jewelry store light. This is so you can see the true nature of the diamond's appearance.
In our diamond lab we have invested in some serious equipment costing us close to $75K if not more. Why would we spend so much if the diamonds are already graded?
Well, there are many aspects of a diamond that go beyond the grading report, and we have gained a reputation for exercising the most scrutiny when it comes to the diamonds, we put our clients into. Whether purchased for the purpose of a meaningful, lifetime piece, or for the diamond connoisseur, we find it more than necessary to be this picky given that the better diamonds out there are rarer.
In regard to the videos we provide for our clients, these have become priceless in that they show you exactly what you are going to see in everyday life. We understand it feels better to see things in person rather than work with someone via email. The problem with jewelry store lighting is that it is nearly impossible to detect light leakage and over-dark reflections, both of which are a common issue in most diamonds. You must see the diamond away from the spotlight to observe its true appearance. We believe in total transparency which leads me to the next point on what makes us different...
#2) We esteem customer service and honesty above everything else.
We are a (very) small family business (father, mother, daughter) raised in the jewelry industry who learned the value of setting yourself apart with integrity from a young age. Our email signatures contain Proverbs 22:1 "A good name is to be chosen rather than great riches and favor is better than silver or gold." That is the verse we operate our business from. If you read our verified reviews, or look us up on Reddit, or Pricescope, you will find consistently kind words from our customers. We truly delight in helping you with such a purchase and all of us gleam when we receive that final email: "We love it!"
#3) We feature a collection of branded diamonds exclusively invented by us.
We have designed our August Vintage & Distinctive diamonds around ASET results which produces ideal light performance. Basically, we have eliminated the usual dark areas and areas of light leakage that are common amongst diamonds resulting in a fireworks display within a sharp crisp pattern that is so aesthetically pleasing to the eye. The reason why we have taken the matter of cut quality to this level is because it is the single most important determining factor for the uncompromised beauty of your diamond. People usually do not realize this until they compare diamonds side by side. At the end of the day, the diamond with the highest cut quality is going to have the most beauty as it will effectively grab light and return it back to the eye. We can acquire any type of diamond you are interested in, but we are unique in offering both traditional and vintage diamonds with re-engineered optical performance for a piece that is truly set apart.